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Why Are PPC Ads So Expensive?

PPC or Pay-Per-Click Ads on Google, Facebook, and Yahoo Bing have become so expensive because these few companies have what we like to call a “False Monopoly”. We call it a false monopoly because people feel the only way to advertise their business online is through these few networks.

Google only has about 6% of overall internet traffic yet controls the majority of the paid advertising market. This, combined with the auction structure of the market has resulted in incredibly high per-click prices for Google ads as well as pay per click ads on the other major networks.

We have seen these prices reach even over $100 per click.

No matter how optimized your website is, no matter how good the traffic source is, it’s practically impossible to make a return on your advertising investment at these prices.

This is the case with virtually all the Google, Facebook, and Yahoo!/Bing advertisers we have spoken with, so don’t feel bad if it’s the case for you too.

This is simply the sign of a market being grossly overvalued. It does not mean you do not have a decent landing page or that your business model is not viable.

Our mission at Blue Wing Ads is to get our clients in front of targeted prospects for pennies instead of dollars so you are making money, not just giving your money to Google! The moral of the story: If you want to catch fish, don’t swim in shark infested waters!!!

At Blue Wing we don’t succeed unless we  help you to succeed. We are here to provide a new and innovative service which will help you to grow your business. We can make your campaigns viable even if you have failed in the past with Google Adwords, Facebook Ads, and/or Yahoo!/Bing Ads.

To learn more, please visit our contact page where you can schedule an appointment to speak with one of our dedicated account managers about your particular situation and goals, and how we can help you to achieve them.

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